Born long ago in a small Midwestern town, Skotch Kooler was not always the icon it is today. Once, it was just an obscure little bucket—filled with hopes, dreams and the occasional six pack.
1919: Humble Beginnings
After earning a reputation for metal mailboxes and food graters, the Hamilton Sheet Metal Company produced a round metal bucket designed to “keep groceries cold on the way to the lake and fish cold on the way back.” The simple, utilitarian design worked as advertised, but it didn’t knock anybody’s socks off. (Though, to be fair: it was the Prohibition Era. Any amount of fun or whimsy was pretty much a capital offense.)
1938: Change of Plans
The small sheet metal company grew quickly, and they began branching into more creative applications for their products. But just as our Hamilton heroes prepared to break onto the national stage, there was a bit of a commotion in Germany that redirected the metalworking industry’s priorities. For the next decade, America's Rosies got riveting—turning graters into grenade pins and mailboxes into MRE tins. Fishing buckets would have to take a back seat.
1952: “The Best-Looking Bucket”
With American GIs home and lawns lined with white picket fences, the post-war boom was officially on. Hamilton Sheet Metal started making mailboxes and graters again, and they turned their attention back to their little bucket. Company execs brought on artist Petra Cabot to help them spice up their boring accessory—maybe with a new color or a fun little doodle on the side. But Cabot had bigger plans.
Determined to seize the opportunity, Cabot set out to create “the best-looking bucket anybody ever saw.” After weeks of artistic experimentation (and probably a few cardiac events for the Hamilton suits), she settled on a red, black and yellow Scottish tartan design with leather accents. She knew that her masterpiece was more than just a bucket. This was a luxury cooler, with a capital K. And thus, Skotch Kooler was officially born.
1950s–1970s: Mad for Plaid
Just like that, the iconic tartan exploded onto the fashion scene. Plaid was everywhere, and so was the Kooler. Just four years after the product re-launch, comedy legend Bob Hope starred in a legendary magazine ad that declared Skotch Kooler to be “Easy goin’, easy coolin’, easy drinkin.’” Anybody who was anybody had a Skotch (including Don & Betty Draper on Mad Men), and you couldn’t hit a beach or campground without one catching your eye. The plaid fad got so big that Hamilton Metal Products even rebranded themselves as the Hamilton-Skotch Corporation.
1979: Party’s Over
All good things, however, must come to an end. And unfortunately, the Skotch heyday ended with more of a whimper than a bang. The fad passed, the products stopped selling and the trademarks lapsed. Skotch faded from memory for all but the few vintage collectors who remembered the little plaid bucket that took a country by storm.
2017: Back in Business
Fast-forward almost four decades. A few guys come across a historical relic clad with plaid, and they conclude that it's the best-looking bucket anyone ever saw. A bucket, they think, that's ready for a huge comeback. So they file a few trademarks, fire up the old bucket maker and start re-creating a legend—ready to define a new generation with the Koolest accessory they've ever owned.